Chagee's Sign Language store: Brewing a more inclusive cup

I came across a Squarerooms post on Instagram showing off the interior of a new Chagee store. Soft, neutral tones, Muji-ish vibes, and beautiful lighting. But what really caught my eye was its collaboration with the Deaf Community. I spotted the Sign Language alphabet and immediately paused mid-scroll.

Naturally, I had to find it. After a few (slightly frantic) minutes of Google sleuthing, I tracked it down to Yusof Ishak House. Fair warning: it's currently listed as “temporarily closed” on Google Maps, but the store (L1) is very much open.

Only slightly over a month old, this Chagee outlet isn’t just inclusive in who it hires. It’s designed with care for the senses... the acoustics are softened, the layout feels calm, and everything seems to work toward a quieter, more welcoming experience for all.

This beautifully designed space was created with a heartwarming mission: to encourage inclusive hiring in collaboration with the Deaf Community. As you step inside, you're greeted by Chagee’s signature calm: muted tones, clean lines, and a space that feels both welcoming and intentional. But beyond aesthetics, every detail... (even the materials) was chosen with thought. The walls and furniture are wrapped in cork to help soften ambient noise (interesting to me), creating a quieter, more comforting space for staff and customers alike!

A gorgeously designed wall with the letters C-H-A-G-E-E in sign language; the backdrop of the tiered seating area.

The store is run by a small team of Deaf and hard-of-hearing staff. My sister and I had the chance to sign with Pauline, one of the baristas. She was warm, patient, and genuinely joyful to chat with. It was a small moment, but one that really stayed with us. Big shoutout to her!

You'll also have to place your orders via a mobile app, which shows your waiting time and queue number... a nice touch for anyone who gets a bit anxious in lines.

There’s even a thoughtful design detail where typical audio cues for brewing have been replaced by visual ones: lights and cues that support staff who may not hear timing signals but still execute every drink with precision.

The whole experience made me pause and reflect. Inclusive spaces like this are still relatively rare in Singapore, but they are growing. From Re-store’s inclusive retail model to Foreword Coffee’s work with persons with disabilities, and The Social Kitchen’s training opportunities for disadvantaged communities, we’re seeing more brands building inclusion into their business from the ground up. It’s not just about ticking boxes! It’s about redesigning everyday spaces so that more people can belong, contribute, and thrive. Chagee feels like a part of that shift... quiet, intentional, and deeply human.

If it’s a quiet moment, you can try striking up a conversation with the staff with the newly learned sign words on the wall! They’d likely be more than happy to connect. Don't be shy ;)

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Before I left, Pauline told me she finally feels heard here... even without sound... and that really stayed with me <3

Because Chagee isn’t just making space... it’s making sure people don’t have to be accommodated to fit in. They’re included from the start. That small shift changes everything.

Chagee may not be changing the whole world, but it’s certainly changing someone’s. And maybe that’s exactly how change begins :)

Location: Yusof Ishak House (You can’t miss it; it’s right at the first-level entrance. Just look for the big sign in Sign Language!)