ABOUT O'LIVE & WRITE
Founded in 2020, O’live & Write is an editorial-led creative studio working across culture, design, food and place.
We help organisations shape what they say, and how they say it, before any content is produced.
Our work focuses on editorial and narrative direction. We frame stories, structure information, and guide tone across long-form features, publications, websites and public-facing projects.
We work closely with our clients to decide what matters, what leads, and how meaning is carried consistently across platforms.
O’live & Write also operates a dedicated social and digital delivery arm, translating editorial direction into live, platform-specific storytelling.
Grace Phua
Founder & Editorial Lead, O’live & Write
Grace leads the editorial, marketing and narrative direction at O’live & Write.
She works across storytelling and design, with a practical eye on how ideas actually become real things, shaping stories across long-form features, publications, cultural projects and narrative-led digital platforms.
Before founding O’live & Write in 2020, Grace worked across both agency and in-house roles on brand, digital and content projects. Over time, her work naturally shifted from execution to editorial framing. She now helps teams decide what is really worth saying, how information should be structured, and how tone can stay consistent across platforms.
Alongside commissioned work, Grace runs Unique Finds, the studio’s independent editorial initiative documenting food, craft, art and cultural spaces in Singapore. It doubles as an editorial playground and directly shapes the studio’s point of view, narrative approach and long-term practice.
Today, Grace works as a marketing and narrative partner for organisations in culture, design, food and public-facing programmes.
