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Wirani's

Product Branding & Copywriting

We worked with Wirani's to bring their product branding to life. We took care of everything from snapping great product photos to designing labels that stand out on the shelves. We carefully chose colours and fonts that matched Wirani's vibe, making sure everything looked like the proposed retro theme. Now, Wirani's has a fresh and cohesive brand look that resonates with its customers.

Throwback to the 60s

Wirani's is a heartfelt tribute to the founder's mother, who cherished cooking traditional Indonesian dishes. To honour her legacy, we chose a retro-themed palette and design inspired by the vibrant 60s. This nostalgic touch not only reflects the warmth and love of home-cooked meals but also adds a unique and charming appeal to the brand. By combining these elements, we ensured that Wirani's brand identity stands out and resonates with customers who appreciate both quality and a sense of heritage.

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Copywriting

To further enhance Wirani's brand story, we incorporated heartfelt yet original copywriting for each product description. We crafted narratives that not only detailed the ingredients and flavors but also conveyed the love and tradition behind each recipe. Our words aimed to evoke the same warmth and nostalgia that inspired the brand, making customers feel connected to the founder’s mother's legacy with every product.

Photography

We carefully curated a selection of retro elements for the photography setup to bring Wirani's 60s-inspired theme to life. Vintage kitchenware, patterned tablecloths, and classic crockery were meticulously chosen to complement the products and create an authentic, nostalgic atmosphere. Each shot was composed to evoke the cosy, homely feel of the 60s, making the products visually appealing and deeply evocative of the founder's mother's cherished cooking traditions.

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