Asian Festival of Children's Content (AFCC) powered by Singapore Book Council
Social media marketing
We had the privilege of supporting the Singapore Book Council in organising the Asian Festival of Children's Content 2024. Our involvement spanned across various key areas to ensure the festival's success and reach. We spearheaded the social media marketing efforts, creating engaging posts that highlighted the festival's events, speakers, and activities. Through strategic planning and targeted campaigns, we effectively increased the festival's online presence and engagement, drawing in a diverse audience of children's literature enthusiasts.

Pre-Marketing with Influencers
To amplify our reach, we worked closely with influencers in the literary and children's content space. By collaborating with these key voices, we drove the campaign further, generating buzz and excitement around the festival. Their authentic endorsements and engaging content played a crucial role in attracting more attendees and fostering community engagement.
Social media posts & ads
4-Day Event Photography & Videography
Our team captured the event through photography and videography, sharing these visuals on social media and using them in promotional materials to document and highlight the festival's memorable moments.


Live social media updates &
next-day recaps
Together with the SBC team, we kept the energy going with live social media updates throughout the event, sharing real-time highlights and engaging with attendees. After the festival wrapped up, we provided same and next-day recaps that reflected on the key moments and shared the overall experience, ensuring everyone could relive the excitement and stay connected to the event.
AFCC 2024
Overall, our collaboration with the Singapore Book Council for the Asian Festival of Children's Content 2024 was a rewarding experience. We were glad to contribute our skills in social media marketing, photography, content creation, and event coverage to support this celebration of children's literature.